“aei” as the name generally spells out is not an abbreviation; it is an ancient Greek word meaning “now and forever”. The name perfectly envisioning the mission and vision of the Brand in a small single word. Honestly, forever is a long indefinite period and ensuring effectiveness of a product through its entirety will be a falsifying statement. However, we do intend that our products withstand the course of time, are durable and long lasting. Our selection of product range, materials & trims and services are to ensure that our products are not seasonal; they can be used over years and are trans-seasonal.

As of our products, we also want to withstand the test of time. We are here to do business; we want to earn our piece of bread but we want to earn and survive for years to come. We also want to be the hands that can feed many others. We are here to grow but growth at a subtle pace; not in haste. We want to pause, to think, to decide and then to execute.

We as a group of professionals from different spheres of our professional life, brain stormed over numerous cups of tea and coffee, to finally give shape to our belief. A belief to remove the fake and deliver products which are real, which are worth the price. We don’t cut necessary corners to reduce cost; we cut down on wastes to reduce costs. We also believe that throughout the entire supply chain, from inception of a product to its execution and delivery, every stage there are waste points, which we as a whole can eliminate. It is from suppliers to manufactures to sellers and to customers to understand the wastage which has sneaked into the process road map, which we have assumed are part of the process flow. We aim to eliminate the same.

As the saying goes, there is no free lunch in this world. It is true. A business cannot survive with freebies; someone has to pay the price, unfortunately it’s the end customer who pays the price. In today’s volatile world system, every cent counts. We are improving and improvising on the traditional practices, eliminating the wastes and giving you back your cent. Every waste we eliminate and every cent we give you back will lead to a sustainable business model for all of us.

We don’t fake newness; we are happy doing it the old way!